The joy of merchandising
Gerard Herbert, Sales Director for Super Rod, looks at how merchandising and promotional activities can be a wholesaler’s secret weapon to increase sales and improve the customer experience. As every wholesaler knows, it’s not enough to simply put products on shelves and expect them to sell themselves. Great customer service and product knowledge can help […]
What’s the point of point of sale?
Timeguard’s approach to packaging and POS material is no accident. Market research conducted by the company with installers has proven invaluable. Interestingly, installers had no time for gimmicks and promotions. They simply wanted to be able to locate and identify products at their local wholesaler’s and said that good point-of-sale information was important to them. […]
Tags: Andy Douglas, Featured, LED, PIRs, Point of Sale, Timeguard