Carl Kammerling highlights new trade promotion 

Carl Kammerling has launched its exciting new Highlight promotion, which runs from 2 January to 30 June 2020, offering retailers fantastic savings on its C.K MightyRods PRO range of cable rods. These innovative products combine a fusion of advanced technological features to deliver the ultimate cable rod performance, offering safe, strong 100% splinter-proof solutions thanks to a unique SplinterShield coating.  Highlight offers new and existing customers a choice of three levels of buy-in – Entry Level; Range Level and Spend Level & Replenishment – with customers benefiting from generous discounts at all levels. Driving footfall to retailers forms a key part of Highlight, and includes a consumer advertising campaign, together with eye-catching POS materials to increase demand in-store. 


Entry Level (MIGHTYRD1) offers the top 5 C.K MightyRods cable rod sets at a fantastic 55% discount.  This includes the Cable Rod Super Set (12m); Cable Rod Standard Set (10m); Cable Rod Starter Set (5m); PRO Toolbox Cable Rod Set (3.3m); PRO SpiraFLEX Cable Rod 4mm Pk1; plus free promotional in-store pack. 

Range Level (MIGHTYRD2) includes the full C.K MightyRods PRO Range in one with a superb 57.5% discount. This great range of products features PRO Cable Rod Super Set (12m); PRO Cable Rod Standard Set (10m); PRO Cable Rod Starter Set (5m); PRO Toolbox Cable Rod Set (3.3m); C.K PRO SpiraFLEX Draw Tape (20m); PRO GLO Cable Rod (6mm Pk1); 3 pc Super Kit Accessory Pack; 7 pc Standard Kit Accessory Pack; plus promotional in-store pack (large). 

Spend Level & Replenishment (MIGHTYRD3) is ideal for existing customers and offers a wide choice of C.K MightyRods products. Customers with a minimum spend of £250 will also qualify for an additional 10% discount. 

Highlight customers also receive a FREE promotional in-store pack, to increase visibility and boost awareness of the C.K MightyRods PRO Range. Pack contents/quantities are deal specific, with the large promotional pack including MightyRods PRO branded mugs; branded t-shirts; acrylic counter display; A5 price promotion pad; window sticker; full backing board and cable routing catalogue; plus consumer RRP pricing stickers to aid sell out. 

Tina Skinner, marketing director at CKI, comments: “Always looking for new ways to help our customers drive sales, we are delighted to launch our Highlight trade promotion for new and existing customers. Three separate levels of entry to the promotion are available and benefits include fantastic discounts across the C.K MightyRods PRO range, together with an excellent sell out package, all tailored to influence purchasing decisions and drive sales.”   

For more information, contact your nearest sales representative, or visit 

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