Tag: Super-Rod

The shocking truth about installer safety

The shocking truth about installer safety

Professional electricians and installers are risking their lives every day by not following basic safety procedures like using a lock out kit or a voltage tester to check charge before starting work, according to new research carried out on behalf of Super Rod and Louise Taggart, who tells her brother Michael’s Story. Some 825 members […]

The new face of Super Rod’s wholesaler support team
By November 27, 2017 Read More →

The new face of Super Rod’s wholesaler support team

Super Rod Managing Director Malcolm Duncan recently wrote a white paper urging the electrical sector to improve how it attracts, trains and retains young people. And while it focused primarily on apprenticeships, there is a need for young talent across every aspect of the electrical industry. We talk to Super Rod’s first graduate trainee, Zoe […]

The joy of merchandising
By September 29, 2017 Read More →

The joy of merchandising

Gerard Herbert, Sales Director for Super Rod, looks at how merchandising and promotional activities can be a wholesaler’s secret weapon to increase sales and improve the customer experience. As every wholesaler knows, it’s not enough to simply put products on shelves and expect them to sell themselves. Great customer service and product knowledge can help […]

Super Rod and Klein Tools back local racing drivers

Super Rod and Klein Tools back local racing drivers

Super Rod and Klein Tools have sponsored two south Wales-based racing drivers, as they gear up for Mini SE7EN racing success. Drivers Leon Window and Ashley Davies, who race in cars prepared by the Abergavenny race team SMG Motorsport, have previously achieved success in the Mini racing series securing first place in the Novice Championship […]

Securing a brighter future for the industry
By October 31, 2016 Read More →

Securing a brighter future for the industry

Some of the industry’s key influencers recently gathered to discuss one of the most pressing issues facing the electrical sector – how to attract new talent into the industry. The event was hosted by Super Rod Managing Director, Malcolm Duncan, who tells us why the time has come for the industry to pull together to […]

The year of the (Cable) Rat
By February 9, 2016 Read More →

The year of the (Cable) Rat

A speedy, imaginative and innovative approach to product development and meeting electricians’ needs is the hallmark of UK manufacturer Super Rod. The company’s Managing Director, Malcolm Duncan, discusses some of the ingenious products that the company has devised and the thinking behind them. The routing of cable through confined spaces and crowded conduit is one […]

Klein Tools and Super Rod Donate £1m of products for apprentices in  JTL’s National Center of Excellence

Klein Tools and Super Rod Donate £1m of products for apprentices in JTL’s National Center of Excellence

Klein Tools, the number one hand tool choice of professional electricians in the United States, and Super Rod, a leader in wire installation tools, have announced a significant financial investment in the United Kingdom’s JTL, a top training program in the electrical sector. With Klein’s growing emergence in the United Kingdom, and evolving partnership with […]

Win £250 for your favourite charity with Super Rod

Win £250 for your favourite charity with Super Rod

To celebrate the 5th anniversary of the launch of their Distributor Support Unit (DSU), Super Rod is giving readers the chance to nominate their favourite charity to receive a donation of £250. Probably best known for their award winning range of cable rods, Super Rod has certainly made a name for itself over the years […]

Knowledge is power when it comes to cable management
By November 6, 2014 Read More →

Knowledge is power when it comes to cable management

MALCOLM DUNCAN (pictured), Managing Director of Super Rod, explains why sharing experience and knowledge is a very important part of the cable installation process. The life of a wholesaler is a constant challenge of balancing the needs of your customers and meeting the expectations of the manufacturers that you are partnered with. But perhaps one […]

Time saving solutions – every time…

Time saving solutions – every time…

OCTOBER’S COVER STORY: SUPER ROD  With a mission to bring only the best products into the hands of electricians, Super Rod continues to go from strength to strength and now boasts an enviable selection of awards, which are testament to the success of their numerous products. Here, EW finds out more about this enterprising company […]